If you intend to incorporate automatic favorite as part of your social media automation in your marketing and advertising department in your organization, it is important to look at both merits and demerits to understand what you are getting yourself into. Since quality automation will attract the huge amount of money, it is a wise decision to put everything to avoid surprises that could be avoided if planning was done right from the start. You risk losing your business venture and the amount you have invested in the same as a whole. It is, of great impetus, therefore,  to ensure that you pull it off correctly from the word go. Business is full of risks, but staying away from the same is not an option at all. That is why you need experts to advice at all critical stages as you incorporate the same and assess the same at set intervals to determine if you are on the right track or not with possible recommendations to make it better. Consider the following rules to ensure you get in the right direction when opting to introduce automatic favorite feature in your social media marketing.

The scheduling aspect; the good thing about planning ahead is that there is a little chance left to forget important aspects of whatever content you intend to pass across. It makes it possible to arrange events in a certain order without confusing the intended parties in getting the intended message. What planning should cover up to two or three days is but not more than that. Many unforeseen issues may come up in the course of business activities that you need to address and solve to keep planned activities to run with minimal or no interruptions at all. That is why you need to create time in the schedule for such events when they come up and adjust where necessary. The human element in you will be displayed in such circumstances since mistakes are normal and bound to happen from time to time.

The audience; It is important to analyze your audience to understand how the introduction of automatic favorite will affect their online presence and contribution towards the interactions. Since you are introducing the automation aspect, it is important to establish the extent it will take over as you retain some of you personal approach in the strategy. If the majority of your customers are the old ones, consider much personality approach to spark the engagements because they might not be very conversant with the constant technology advancements. The younger generation won’t mind much of the automation since they are the drivers of this advancements and are well informed about the same. Take time to analyze the population strata before sticking to one approach going forward.

Changing your strategy; Lastly, since you are after automating your operations, use it to test everything from the timing, content, likes, favorites, clicks and messages. You will be able to get the real picture of before and after an introduction of the same. The outcome will help you devise and update your online strategy until you find the best formula to increase your presence. Strike the balance of automation and a personal approach to set policies, and you won’t go wrong.